.svg)
.png)
Strategy
Struggling with your Go-To-Market Strategy for a European or American Launch?
Are you uncertain about the best timing and strategy for entering major retailers like Ocado or Sainsbury’s, or how to build brand awareness on Amazon without harming your direct-to-consumer sales?
Does your NPD pipeline feel stagnant, or is your product portfolio overcrowded, lacking focus and category clarity?
I specialize in delivering actionable insights, developing board-level proposals, and creating strategies that align your commercial goals with marketing execution. Let me help you make data-driven decisions and drive measurable growth.
Full Funnel Marketing
What’s the right balance between brand-building and performance marketing to grow your audience and customer base?
Together, we’ll create a focused game plan—no lengthy, overwhelming presentations—targeting innovative ways to amplify your brand and connect with the right audience. We’ll ensure your products are both visible and accessible across the right channels.
With experience, comes the confidence to allocate resources efficiently. Budgets today must stretch further across a wide range of platforms. I’ll craft your budget and annual brand plan, supported by industry benchmarks, to help you optimize both brand awareness and performance marketing.
Advisory
Whether you're the founder of your first FMCG brand, the Managing Director of an established business, or a senior leader in need of quick, reliable support, there are countless reasons why extra hands are sometimes necessary in this industry.
I’ve recently worked with brands to restructure their departments, stepped in as a Country Manager to lead both strategy and marketing for a successful launch, and built high-performing teams to achieve ambitious goals.
No matter the challenge, I provide the experience, leadership, and strategic insight to help you navigate through it.
Flat Fee CMO & Growth
No Gimmicks
STARTER
ADVANCED
FULL TIME
About Our Founder | Ahmed ELmi
With over 15yrs of experience in managing omni-channel strategies and market entry initiatives, I have a proven track record of success in go-to-market strategies.
I thrive on forming, leading, and inspiring multidisciplinary teams to achieve maximum impact and efficiency, ensuring that stakeholder involvement is both enjoyable and productive—even during the most challenging phases of a brand's growth. My projects span 30 countries, including key markets like the UK, Germany, France, US, SEA, MEA & China providing me with valuable insights into building effective international marketing operations and understanding the nuanced consumer differences in each market.
As a commercially-minded marketer with an extensive network of top-tier agencies and talent, I am well-equipped to support brands aiming to accelerate their growth in both new and existing markets.
Held senior roles at five market-leading brands across four categories, including Chief Marketing Officer and SVP Growth
Contributed to five award-winning B-Corp market leaders in diverse sectors.
Worked with two social-leading brands on Meta and TikTok - launching TikTok Shop and growing ot 6 figure sales in 6 months.
Successfully led key campaigns that garnered over 250 million impressions in just three months.
Managed marketing budgets ranging from £1 million to £10 million+ per market, with P&L responsibilities of up to £15 million.
FAQ
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
